Precision Agriculture

1. Who We Are

Aero Ag Limited (“AeroAg”, “we”, “us” or “our”) is a UK-based agricultural technology company developing drone-based crop monitoring, disease detection and precision agriculture systems.

Our mission is to help farmers, agronomists and agricultural partners monitor fields more effectively, spot issues early and take targeted action that protects the land and improves resilience.

This Privacy Policy explains how we collect, use and protect your personal information when you visit our website www.aeroag.co.uk (the “Site”) or interact with us in other ways.

By using our Site, you agree to the practices described in this policy.

2. Information We Collect

We may collect and process the following types of information:

Contact details – such as your name, email address and phone number.
Professional details – such as your organisation or farm name, role and area of interest.
Enquiry information – details you provide when you contact us, book a call, request information, sign up to updates or participate in events, pilots or trials.
Website usage data – including pages visited, links clicked, time spent on the Site, approximate location, device and browser information, and other analytics data.
Technical data – such as IP address, cookie identifiers and similar technologies used to operate and improve the Site.

We collect this information when you:

Fill in a form or contact us.
Subscribe to updates or newsletters.
Take part in surveys, pilots, trials or events.
Browse or interact with our Site.

3. How We Use Your Information

We use your information to:

Respond to enquiries and provide information you request.
Communicate with you about our services, pilots, events and updates (where permitted).
Operate, maintain and improve our Site, services and user experience.
Understand interest in our technology and better serve the farming and agri-tech community.
Manage relationships with partners, collaborators and early adopters.
Protect our legal rights, prevent misuse of our services and ensure the security of our systems.
Comply with legal and regulatory obligations.

We use your information in a way that is proportionate and aligned with our aim of supporting sustainable, data-driven agriculture.

4. Legal Basis for Processing (UK GDPR)

Under UK data protection law, including the UK GDPR, we rely on the following legal bases to process your personal information:

Consent – where you choose to receive newsletters, updates or certain communications from us.
Legitimate interests – to operate and grow our business, develop and improve our technology, understand how our Site is used and communicate with you in a way that is reasonable and expected.
Contract – where processing is necessary to take steps at your request before entering into a contract with you or your organisation, or to perform a contract.
Legal obligations – where we need to process data to comply with laws, regulations or requests from authorities.

Where we rely on consent, you can withdraw it at any time (see “Your Rights” below).

5. Cookies & Analytics

Our Site may use cookies and similar technologies to:

Make the Site work properly and keep it secure.
Remember your preferences.
Understand how visitors use the Site so we can improve content and performance.

We may use analytics services (for example, tools like Google Analytics or similar) to collect aggregated, anonymised information about:

How often pages are visited.
Which content is most useful.
How visitors arrive at and move through the Site.

You can usually control cookies through your browser settings, including blocking or deleting them. If you disable certain cookies, some parts of the Site may not function correctly.

6. Sharing Information

We do not sell your personal data.

We may share your information with:

Trusted service providers who help us operate our Site, communications, analytics, hosting, IT and related services.
Professional advisers such as lawyers, accountants or consultants where reasonably necessary.
Partners and collaborators involved in research, pilots or joint projects, where appropriate and subject to suitable safeguards.
Authorities, regulators, law enforcement or other third parties where required by law or to protect our rights, users or the public.

Where we use third-party providers, we take steps to ensure they handle your data securely and only in accordance with our instructions and applicable law.

If we ever transfer personal data outside the UK, we will ensure appropriate safeguards are in place, such as standard contractual clauses or equivalent protections.

7. Data Security

We take appropriate technical and organisational measures to protect your personal information from unauthorised access, loss, misuse or disclosure. These measures are designed to reflect the nature of the data and the risks involved.

However, no system or transmission over the internet can be guaranteed to be completely secure. We work to reduce risk but cannot promise absolute security.

8. Data Retention

We keep your personal information only for as long as necessary for the purposes described in this Privacy Policy, including to:

Respond to your enquiries and manage our relationship with you.
Provide and improve our services.
Meet legal, accounting or reporting requirements.

The exact retention period will depend on the type of information and the context in which it was collected. When information is no longer needed, we will delete it or anonymise it in line with our data retention practices.

9. Your Rights

Under UK data protection law (including the UK GDPR), you have certain rights in relation to your personal information, which may include:

Access – to request a copy of the personal data we hold about you.
Rectification – to ask us to correct inaccurate or incomplete information.
Erasure – to ask us to delete your personal data in certain circumstances.
Restriction – to ask us to limit how we use your data in certain situations.
Objection – to object to certain types of processing, including direct marketing.
Data portability – to request that we provide your data in a structured, commonly used and machine-readable format, where applicable.
Withdraw consent – where we rely on consent, you can withdraw it at any time.

To exercise any of these rights, please contact us using the details in the “Contact” section below. We may need to verify your identity before responding.

You also have the right to lodge a complaint with the UK Information Commissioner’s Office (ICO) if you are unhappy with how we handle your personal data. For more information, please visit www.ico.org.uk.

10. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements or other factors.

When we make material changes, we will update the “Last updated” date at the bottom of this page. We encourage you to review this page periodically to stay informed.

11. Contact

If you have any questions about this Privacy Policy or how we handle your personal information, please contact us at:

Email: info@aeroag.co.uk

Precision Agriculture

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